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case-study5 min read

MPF Meta

Developing a performant web platform for a major DIY tool provider using Deno Fresh and manual SEO optimization strategies.

By Zoltan Dagi

Context & Opportunity

After a decade of successful collaboration with the MPF Industry Group—ranging from web design and development to brochure design and raw material calculations—I was given the opportunity to build mpfmeta.com. For this project, I was fully responsible for both the web architecture and the content design.

Development Approach

I architected and built the website using Deno Fresh, leveraging native CSS and JavaScript to ensure a lightweight and fast user experience. The platform is hosted on Deno Deploy Edge, providing low-latency access for global users.

Manual SEO Strategy

Unlike later projects where I integrated AI workflows, this project was executed before I had established my AI-assisted pipeline. Consequently, I manually designed and optimized all content to adhere to strict search engine optimization best practices, ensuring strong organic reach from launch.

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